Allspark can be used

by QSRs to:

Discover and understand their consumers, and their interests, preferences and behavior.
Analyse spend behavior of their target audience in different places and during different events.
Curate and reach their target audience across channels in real time, in places of choice.
Ingest their own datasets, such as CRM data into Allspark to get an enhanced, unified view of their consumers.
Make smarter decisions by understanding consumers that visit both their own and competitors’ stores.
Measure store visits of their own and competitor stores, and define business strategy with these insights.