Allspark can be used

by QSRs to:

Discover and understand their consumers, and their interests, preferences and behavior.
Analyse spend behavior of their target audience in different places and during different events.
Curate, analyse and reach their target audience across multiple channels in real-time, in places of their choice, and map their journey.
Ingest their own datasets such as CRM data into Allspark to get an enhanced, unified view of their consumers across locations.
Make smarter business decisions by getting intelligence on their own and their competitor consumers, including peak day, peak time, consumers that visit both stores and percentage of consumers visiting their outlets from the overall set of QSR consumers.
Measure store visits of their own and competitor stores, and define business strategy with these insights.