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Retailers

can leverage Allspark to:

Curate and analyse their audiences, and their online and offline behavior in real-time.
Identify the best places to open their next stores with rich insights from smart environments.
Reach their target audience across channels including desktops, tablets and smartphones to cross-sell and upsell products.
Understand the touchpoints (Mobile/Tablets/Desktop/OOH) that influence consumer walk-ins, and be smarter with their media planning.
Ingest their own datasets such as CRM data into Allspark to get an enhanced, unified view of their consumers across locations.
Get Allspark data through DaaS APIs for data-driven decisions in merchandising, staffing and other business operations.
Get deep insights of the audience that walks into their own and competitor stores such as demography, audience types, visitation rate, peak visitation day and time etc.
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