Curate their audience segments and reach them in real-time, across channels.
Understand switching patterns of consumers between telco players.
Understand the behaviour of their audience in the digital and physical world, by mapping their journey with data from channels including mobile, desktops and tablets.
Get deep insights of the audience that walks into their own and competitor stores such as demography, audience types, visitation rate, peak visitation day and time etc.
Get insights on consumers that are connected to WiFi and Cellular Data such as usage patterns, devices used, telco operator and browsing patterns.
Ingest their own datasets such as CRM data into Allspark to get an enhanced, unified view of their consumers across locations.
Get Allspark data through DaaS APIs for data-driven decisions in merchandising, staffing and other business operations.
Understand the touchpoints (Mobile/Tablets/Desktop/OOH) that influence consumer walk-ins, and be smarter with mapping consumer journeys.
Identify where to install new cell towers for better coverage based on movement of your customers vs competitors' customers.
Curate audience of people who live/work in certain areas and suburbs for Local Area Marketing.