4 common data challenges – and how to overcome them

It’s high time we stopped talking about the need for better data execution. Most marketers know the current rate of data production is running at 2.5 quintillion bytes a day...

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How BFSIs can use predictive analytics to boost revenue

Today, every organization—especially in the banking and financial sector—is sitting on huge amounts of customer data...

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Harnessing data to unlock new customer segments in the telecom sector

Mobile data usage in Singapore has seen a steady increase in the last three years - from 7.91 petabytes in 2014 to over 13.31 petabytes in 2017...

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How can Retailers Gain a Competitive Edge with Ambient Data

The mantra of the retail sector has always been location, location, location. But lately, with the explosive emergence of big data, data science, internet of things (IoT), machine learning, artificial intelligence, and wearable technologies a new punch line has emerged: data data data...

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Quantifying the Physical World with a Product-Based Approach

In the past, measuring human population, demographics and other physical variables across the globe meant a paper survey or census. Census collection has been fraught with errors, controversy, and at times, has been blatantly unfair to certain groups of ethnicities or cultures...

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Three Reasons Why A Unified Consumer View Should Be On Top Of Every Marketer’s Wish List

An ever-changing, digitally-connected consumer is an increasing challenge for marketing teams in several, persistent ways. Multiple consumer touchpoints influence purchase decisions and create challenges for brands to determine the pertinent factors that influence a purchase. ..

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How virtual reality, IoT and wearables expand options for retailers

Virtual reality is exploding. Along with driverless cars, home automation, smart televisions, smart watches, and even smart running shoes, virtual reality has become an important piece of the personal technology globally...

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How can women's football attract brand sponsors to keep the ball rolling

"The game of football is quite unsuitable for females and ought not to be encouraged,” said the FA, when it banned women from playing on FA-affiliated pitches in 1921. Another 76 years passed before women were allowed to play professionally again in England...

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What It Really Means To Think Global

We’ve all heard the “think global, act local” business principle, but if only it was that simple. Cultivating a global business is no mean feat. In fact, it’s a minefield of complex cultural challenges to navigate and overcome...

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How telecom players benefit from data insight

Today, the number of mobile devices is more than the world's population, making them one of the most prominent and pervasive technologies influencing our way of life. Smartphones alone total 2.1 billion, which is more than a quarter of the world's population...

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Ambient Intelligence: The Need for Smarter Marketing in a World of Connectivity

Perpetual connectivity is becoming the norm; and the opportunity that this new ambient era presents marketers is mammoth. Each time a consumer interacts with a connected device – whether that’s a smartphone or a connected car – they project non-personally identifiable (PII) signals that contribute to their digital footprint...

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How can Brands Turn Smart Tech Data into Usable Intelligence?

We are all becoming part of the smart technology matrix, one personal device at a time. By 2018, wearables are due to account for 50% of consumers’ mobile interactions, and over the next decade the personal tech industry is set to boom — reaching $80 billion by 2025...

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Is untapped data the biggest missed opportunity for telcos?

Much has changed since Motorola first made mobile handsets accessible to the masses in 1984. Smartphones now account for over half of global mobile subscriptions and 8.4 billion connected devices are expected to be in use worldwide by the end of this year...

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AI and Robots Aren’t About to Take Over the World, Yet

The concept of Artificial Intelligence (AI) – especially in the form of humanoid robots – is by no means a new phenomenon, with intelligent machines appearing on our screens as early as 1984...

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How to get the best out of your company’s board members

It’s essential for the board members to work together as an efficient team – this means the first action for any CEO is defining everyone's roles...

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Three Data Trends that will Define 2017

2017 is nigh, and it’s the time of the year to look into the crystal ball and try to predict what the future holds for us...

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All I want for Christmas is… retail analytics

Singapore’s retail sector has hit some tough times. Several home-grown names have been dealt blows and malls are feeling the brunt of escalating vacancy rates, highlighting the growing plight of retailers here...

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How did 2016 put location on the map for businesses

In 2016 the penny dropped, businesses finally realised what consumers have known for a while: location plays a bigger part in our lives than anyone gives it credit for. Lost? GPS. Need a lift? Uber. Peckish? Just Eat, Deliveroo, Hungry House...

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands...

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How location data can help urban planners in their smart city initiatives

Smart cities may very well be the urban centers of tomorrow. Creating these cities, however, will take a great deal of careful planning by urban developers along with access to a large pool of data...

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5 reasons that location is data's missing link

Location data bridges the gap between the digital and physical worlds. There are diverse sources of location data available today, and converging them can give us holistic consumer insights...

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Why all we want for Christmas is consumer insight

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun...

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Near platform introduces PlaceMatrix, enhances spatial precision

We are pleased to publicly announce the availability of PlaceMatrix - our proprietary repository of building footprints in the Near Platform - currently being used in Allspark, our audience curation product...

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Over 1 billion devices, and counting

It gives me immense pleasure to announce that we are profiling over a billion devices globally at Near today. It has been a milestone we always wanted to achieve, and this comes at a juncture when our platform has become truly global...

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5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Media planning has become a bigger challenge as marketers and agencies become more sophisticated with their data use...

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Why businesses need to wake up to the opportunity of location intelligence

Sometimes, everyday things become so familiar they almost disappear. The brain files them away as given entities and we sleepwalk past — seeing without noticing...

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How will the virtual reality opportunity develop for brands?

Advances in virtual reality have developed rapidly in recent years and technology that was once considered futuristic has finally hit the mainstream...

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4 ways data products are redefining brand interactions

Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries...

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A marketer’s line-up to festival success

The worst mud in 20 years did nothing to dampen spirits as Glastonbury goers donned their wellies and waterproof onesies, flagged down a passing wheelbarrow, and made sure the soggy event was still something to tweet about...

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Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions...

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How Location Intelligence Helps Businesses Improve Marketing Effectiveness In The Now

With today’s ever-evolving technological climate, mobile devices are a sort of extension of ourselves. Rarely do they ever actually leave our sides and rarely do we ever not need, or use them...

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Why QSRs in Australia should leverage Mobile Location Data for enhanced consumer understanding

In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people...

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Is Location Data the Attribution Solution?

There are some things in marketing land that are taken as a given — a TV slot during the Super Bowl, for example, is guaranteed to bag the top social media spot...

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Fast forward to 2026: the potential of location technology

Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience....

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How Australian supermarkets can acquire consumers using insights from location data

With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers is fierce...

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2015: Year-end Reflections

As we draw towards the end of 2015 and take a look back, the year has been one of the most fruitful and professionally satisfying. We witnessed 300% growth in revenues through our platform and scaled up externally, as well as internally...

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Beat Ad Blocking by Leveraging Mobile Data

Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, our General Manager for Europe argues for applying valuable insights into consumer behaviour ...

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How the QSR industry can leverage mobile data in APAC

The adoption of mobile as a marketing tool is increasing across verticals, particularly within the Quick Service Restaurant (QSR) industry. As “out of home” food and drink consumption grows, presence in areas with high population...

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5 Marketing platform essentials you can’t ignore

Today’s marketers have access to a massive amount of customer data. Customers are able to shop anywhere, and at any time. Retail sales get influenced by online research, in-store availability...

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How can brands use mobile data to turn browsers into buyers this Christmas?

Purchases via smartphones and tablets drove sales last Christmas. Consumers spent £5.18bn via mobile devices, with John Lewis experiencing an impressive 76% of Christmas Day traffic from mobile...

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Six ways mobile location data will play a crucial role in 2016

With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data ...

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So, what happened at the Museum of Contemporary Arts (MCA) during Vivid Sydney this year?

For lovers of big ideas, like the crowd at this year's Vivid Sydney festival, it's hard to beat a setting like the Museum of Contemporary Arts. In a festival that is dedicated to bringing together creative and business leaders to discover...

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How Retailers Can Leverage Mobile Data in Today’s Data-Driven World

As the retail landscape evolves, it’s only natural that brands are shifting their focus away from the traditional online platforms. Increasingly, retailers are casting their gaze at the endless opportunities provided by mobile retail...

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Harnessing the Power of Mobile Data for More Effective Cross-Channel Marketing

The retail landscape has changed beyond recognition. Intelligent devices are creating a culture of interconnectivity and consumers now expect a flexible shopping experience that reflects their interests and device preferences...

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Rebranding your startup - lessons learnt

Christening your baby as an entrepreneur can sometimes be a daunting task. Especially when today most industries are crowded with numerous startups. The name that you wanted is already taken. But the bigger challenges are:

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Auto brands and data driven mobile marketing

Mobile data analytics combined with Internet of Things is giving brands deeper insights about their customers and the ability to target them based on their preferences, lifestyle and location...

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Marketers need to rethink their use of geo-location data

Being able to identify a consumer’s location to deliver relevant and contextualised ads in real time represents a game changer for advertisers, and research by mobileSQUARED has revealed that 70-80% of brands active in mobile are keen to utilise geo-location targeting...

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AdNear drops the ‘Ad’ in its name, rebrands to ‘Near’

Today is a very exciting day. Two years back, we started using our location data for intelligent mobile advertising. For a while now, we have been empowering brands to create custom audiences, derive powerful real-time consumer insights and measure offline attribution...

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Diving into consumer intent using mobile data

Today's consumers are a noisy group when it comes to data. Every time they visit a website, browse an e-commerce storefront, click on an ad, or even like or follow a brand on their favourite social media network, they leave a trail of data...

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How location intelligence helps pinpoint mobile’s place on the marketing budget

The marketing landscape is constantly changing and evolving, with multiple mediums allowing multiple touch points. Measuring effect and attribution of marketing campaigns, executed across various media channels can be difficult and, at times, unachievable...

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Experimenting With Drones For Data Collection

At AdNear we always think of innovative approaches in technology. Whether it is the way we designed our global location platform or the way we setup our ad-tech infrastructure. One interesting approach is on how we are prepping to collect wireless data across regions...

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5 Things That Will Shape Mobile Advertising In 2015

Ad-tech has been going through massive reinvention and mobile is today leading the charge. We could say 2014 was the year of mobile advertising but 2015 will be an even more exciting year for the industry. Here are 5 things that you’ll see a lot of and will change mobile advertising, again..

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Our startup culture helps us succeed

One thing that keeps me awake is how to maintain a great culture in the company. Because when I look back and see our failures, it always has something to do with a cultural mismatch. And as we grow and attract star performers from varied geographies, ethnicity, companies and experience, having a great culture means priority no 1 for us..

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Media Convergence of Traditional and Mobile : Game Changer?

A few days back, I was at Changi Airport to catch a flight and something interesting caught my eye. There was this guy staring at a large billboard of a luxury brand and punching something on his smartphone. He’d look up, and then go back to his handheld. I couldn’t resist from finding out more..

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The Next Wave in Mobile Advertising

Ten years ago, my father (who is a surgeon by profession) had seven critical things in his daily life: newspaper, landline phone, pager, medical journals, camera (for taking images during surgery), his old slide projector and darjeeling tea. Today, there are two: his iPhone 5 and darjeeling tea...

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Location Based Audience is the new LBA

It was a tall order when we decided to have our own location platform that can get geo-location of users without the need of GPS or operator assistance. To cover 4000 cities and towns for the most granular location coverage in APAC. To beat the 95% location detection mark across feature phones and smartphones. To be the largest location-based advertising company in the region. That was 2009.

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