Today is a very exciting day. Two years back, we started using our location data for intelligent mobile advertising. For a while now, we have been empowering brands to create custom audiences, derive powerful real-time consumer insights and measure offline attribution.
We are no longer a company just focusing on using location data for mobile advertising, since we have been doing a lot more with our platform. Hence, we are dropping the ‘Ad’ in ‘AdNear’ today. Say hello to ‘Near’.
This is a big step for us, but it is a natural progression as things have changed tremendously over time. Location data has always been at the core of everything we do, our products and our brand identity. And our new name reflects that.
Now, we plan to dedicate more time to expand our horizon and make this platform even more powerful, powering newer products in the upcoming months.
Check out our new website at Near.co, social media channels and our new logo, they indicate a very exciting journey ahead.