From Numbers to Narrative: Understanding Customer Journeys With Enriched Data

In a world teeming with large and diverse sets of data, the ongoing challenge for many organizations is to manage this data effectively...

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How to Turn Alternative Data into Alpha

We are surrounded by a seemingly endless stream of data. As technology advances, so does the range of sources from which we can gather information, and alternative data—picked from uncommon avenues—rises along with it...

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Dear CMOs: Let's talk about why data matters

As marketers, we are all masters of data appreciation. And CMOs are among the strongest advocates, with 60% planning to inject greater data-driven insight into their campaigns over the next few years...

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