Turning Data Into Profits: What Does It Take?

The top five data-centric enterprises — Google, Amazon, Apple, Facebook and Microsoft— recorded more than $25 billion in net profits for the first quarter of 2017 alone...

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Meet Allspark, the Fastest Growing Enterprise SaaS Product – $10M+ ARR in 10 months

We launched Allspark, Near’s SaaS product in January 2017.

When we set out on our journey, we looked at global companies who built excellent SaaS products and grew in record time...

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What It Really Means To Think Global

We’ve all heard the “think global, act local” business principle, but if only it was that simple. Cultivating a global business is no mean feat. In fact, it’s a minefield of complex cultural challenges to navigate and overcome...

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How can Brands Turn Smart Tech Data into Usable Intelligence?

We are all becoming part of the smart technology matrix, one personal device at a time. By 2018, wearables are due to account for 50% of consumers’ mobile interactions, and over the next decade the personal tech industry is set to boom — reaching $80 billion by 2025...

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How to get the best out of your company’s board members

It’s essential for the board members to work together as an efficient team – this means the first action for any CEO is defining everyone's roles...

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Three Data Trends that will Define 2017

2017 is nigh, and it’s the time of the year to look into the crystal ball and try to predict what the future holds for us...

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands...

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Over 1 billion devices, and counting

It gives me immense pleasure to announce that we are profiling over a billion devices globally at Near today. It has been a milestone we always wanted to achieve, and this comes at a juncture when our platform has become truly global...

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4 ways data products are redefining brand interactions

Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries...

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Six ways mobile location data will play a crucial role in 2016

With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data ...

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2015: Year-end Reflections

As we draw towards the end of 2015 and take a look back, the year has been one of the most fruitful and professionally satisfying. We witnessed 300% growth in revenues through our platform and scaled up externally, as well as internally...

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5 Marketing platform essentials you can’t ignore

Today’s marketers have access to a massive amount of customer data. Customers are able to shop anywhere, and at any time. Retail sales get influenced by online research, in-store availability...

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Rebranding your startup - lessons learnt

Christening your baby as an entrepreneur can sometimes be a daunting task. Especially when today most industries are crowded with numerous startups. The name that you wanted is already taken. But the bigger challenges are:

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AdNear drops the ‘Ad’ in its name, rebrands to ‘Near’

Today is a very exciting day. Two years back, we started using our location data for intelligent mobile advertising. For a while now, we have been empowering brands to create custom audiences, derive powerful real-time consumer insights and measure offline attribution...

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5 Things That Will Shape Mobile Advertising In 2015

Ad-tech has been going through massive reinvention and mobile is today leading the charge. We could say 2014 was the year of mobile advertising but 2015 will be an even more exciting year for the industry. Here are 5 things that you’ll see a lot of and will change mobile advertising, again..

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Another Post with Imag

Our startup culture helps us succeed.

One thing that keeps me awake is how to maintain a great culture in the company. Because when I look back and see our failures, it always has something to do with a cultural mismatch. And as we grow and attract star performers from varied geographies, ethnicity, companies and experience, having a great culture means priority no 1 for us..

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Location Based Audience is the new LBA.

It was a tall order when we decided to have our own location platform that can get geo-location of users without the need of GPS or operator assistance. To cover 4000 cities and towns for the most granular location coverage in APAC. To beat the 95% location detection mark across feature phones and smartphones. To be the largest location-based advertising company in the region. That was 2009.

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