Quantifying the Physical World with a Product-Based Approach

In the past, measuring human population, demographics and other physical variables across the globe meant a paper survey or census. Census collection has been fraught with errors, controversy, and at times, has been blatantly unfair to certain groups of ethnicities or cultures...

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Three Reasons Why A Unified Consumer View Should Be On Top Of Every Marketer’s Wish List

An ever-changing, digitally-connected consumer is an increasing challenge for marketing teams in several, persistent ways. Multiple consumer touchpoints influence purchase decisions and create challenges for brands to determine the pertinent factors that influence a purchase. ..

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How virtual reality, IoT and wearables expand options for retailers

Virtual reality is exploding. Along with driverless cars, home automation, smart televisions, smart watches, and even smart running shoes, virtual reality has become an important piece of the personal technology globally...

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How can women's football attract brand sponsors to keep the ball rolling

"The game of football is quite unsuitable for females and ought not to be encouraged,” said the FA, when it banned women from playing on FA-affiliated pitches in 1921. Another 76 years passed before women were allowed to play professionally again in England...

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