Retail Analytics: Why Right Data Matters

From understanding sale slumps to deciding on strategies that will likely push revenue through the roof, data helps to explain why certain actions and events take place in the world of retail...

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Thinking about expanding your business? Avoid these mistakes

Today’s retail landscape is a stark contrast to how it looked just a decade ago. The dynamic between stores and shoppers has shifted dramatically...

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How can Retailers Gain a Competitive Edge with Ambient Data

The mantra of the retail sector has always been location, location, location. But lately, with the explosive emergence of big data, data science, internet of things (IoT), machine learning, artificial intelligence, and wearable technologies a new punch line has emerged: data data data...

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Three Reasons Why A Unified Consumer View Should Be On Top Of Every Marketer’s Wish List

An ever-changing, digitally-connected consumer is an increasing challenge for marketing teams in several, persistent ways. Multiple consumer touchpoints influence purchase decisions and create challenges for brands to determine the pertinent factors that influence a purchase. ..

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Why QSRs in Australia should leverage Mobile Location Data for enhanced consumer understanding

In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people...

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How Australian supermarkets can acquire consumers using insights from location data

With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers is fierce...

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So, what happened at the Museum of Contemporary Arts (MCA) during Vivid Sydney this year?

For lovers of big ideas, like the crowd at this year's Vivid Sydney festival, it's hard to beat a setting like the Museum of Contemporary Arts. In a festival that is dedicated to bringing together creative and business leaders to discover...

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Auto brands and data driven mobile marketing

Mobile data analytics combined with Internet of Things is giving brands deeper insights about their customers and the ability to target them based on their preferences, lifestyle and location...

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