Six ways mobile location data will play a crucial role in 2016

Six ways mobile location data will play a crucial role in 2016

With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking...

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2015: Year-end Reflections

2015: Year-end Reflections

As we draw towards the end of 2015 and take a look back, the year has been one of the most fruitful and professionally satisfying. We witnessed 300% growth in revenues through our platform and scaled up externally, as well as internally...

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Beat Ad Blocking by Leveraging Mobile Data

Beat Ad Blocking by Leveraging Mobile Data

Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, our General Manager for Europe argues for applying valuable insights into consumer behaviour ...

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