Dear CMOs: Let's talk about why data matters

As marketers, we are all masters of data appreciation. And CMOs are among the strongest advocates, with 60% planning to inject greater data-driven insight into their campaigns over the next few years...

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Pay Attention to Spatial Data, It Is the Next Frontier

With an almost endless list of sources – including map and satellite data, catchment areas, service points, building and customer locations, land use data, urban data, and communication pathways – spatial data is a valuable global commodity which comes in many forms...

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How Changing Fitness Trends are Affecting the Sports Retail Industry

2017 revealed some really interesting fitness trends across the globe. The rallying cry for the year seemed to be “Strong is the new skinny”...

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