What It Really Means To Think Global

We’ve all heard the “think global, act local” business principle, but if only it was that simple. Cultivating a global business is no mean feat. In fact, it’s a minefield of complex cultural challenges to navigate and overcome...

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How telecom players benefit from data insight

Today, the number of mobile devices is more than the world's population, making them one of the most prominent and pervasive technologies influencing our way of life. Smartphones alone total 2.1 billion, which is more than a quarter of the world's population...

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Ambient Intelligence: The Need for Smarter Marketing in a World of Connectivity

Perpetual connectivity is becoming the norm; and the opportunity that this new ambient era presents marketers is mammoth. Each time a consumer interacts with a connected device – whether that’s a smartphone or a connected car – they project non-personally identifiable (PII) signals that contribute to their digital footprint...

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How can Brands Turn Smart Tech Data into Usable Intelligence?

We are all becoming part of the smart technology matrix, one personal device at a time. By 2018, wearables are due to account for 50% of consumers’ mobile interactions, and over the next decade the personal tech industry is set to boom — reaching $80 billion by 2025...

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