3 Ways to Enhance Your Shopper Experience with Data

Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing -- shoppers...

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Data the key to Christmas cheer

While songs on the radio might contend it to be the most wonderful time of the year, Christmas can be a very stressful period for retailers...

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How Can Retailers Use Data Footprints to Keep Up with Consumers?

In 1966 Time Magazine predicted, “remote shopping, though entirely feasible, will flop.” Fifty years on, it’s clear how wrong fortune tellers can be...

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4 common data challenges – and how to overcome them

It’s high time we stopped talking about the need for better data execution. Most marketers know the current rate of data production is running at 2.5 quintillion bytes a day...

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How can women's football attract brand sponsors to keep the ball rolling

"The game of football is quite unsuitable for females and ought not to be encouraged,” said the FA, when it banned women from playing on FA-affiliated pitches in 1921. Another 76 years passed before women were allowed to play professionally again in England...

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Ambient Intelligence: The Need for Smarter Marketing in a World of Connectivity

Perpetual connectivity is becoming the norm; and the opportunity that this new ambient era presents marketers is mammoth. Each time a consumer interacts with a connected device – whether that’s a smartphone or a connected car – they project non-personally identifiable (PII) signals that contribute to their digital footprint...

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Is untapped data the biggest missed opportunity for telcos?

Much has changed since Motorola first made mobile handsets accessible to the masses in 1984. Smartphones now account for over half of global mobile subscriptions and 8.4 billion connected devices are expected to be in use worldwide by the end of this year...

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How did 2016 put location on the map for businesses

In 2016 the penny dropped, businesses finally realised what consumers have known for a while: location plays a bigger part in our lives than anyone gives it credit for. Lost? GPS. Need a lift? Uber. Peckish? Just Eat, Deliveroo, Hungry House...

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Why all we want for Christmas is consumer insight

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun...

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Why businesses need to wake up to the opportunity of location intelligence

Sometimes, everyday things become so familiar they almost disappear. The brain files them away as given entities and we sleepwalk past — seeing without noticing...

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How will the virtual reality opportunity develop for brands?

Advances in virtual reality have developed rapidly in recent years and technology that was once considered futuristic has finally hit the mainstream...

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A marketer’s line-up to festival success

The worst mud in 20 years did nothing to dampen spirits as Glastonbury goers donned their wellies and waterproof onesies, flagged down a passing wheelbarrow, and made sure the soggy event was still something to tweet about...

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Is Location Data the Attribution Solution?

There are some things in marketing land that are taken as a given — a TV slot during the Super Bowl, for example, is guaranteed to bag the top social media spot...

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Fast forward to 2026: the potential of location technology

Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience....

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Beat Ad Blocking by Leveraging Mobile Data

Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, our General Manager for Europe argues for applying valuable insights into consumer behaviour ...

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How can brands use mobile data to turn browsers into buyers this Christmas?

Purchases via smartphones and tablets drove sales last Christmas. Consumers spent £5.18bn via mobile devices, with John Lewis experiencing an impressive 76% of Christmas Day traffic from mobile...

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How Retailers Can Leverage Mobile Data in Today’s Data-Driven World

As the retail landscape evolves, it’s only natural that brands are shifting their focus away from the traditional online platforms. Increasingly, retailers are casting their gaze at the endless opportunities provided by mobile retail...

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Harnessing the Power of Mobile Data for More Effective Cross-Channel Marketing

The retail landscape has changed beyond recognition. Intelligent devices are creating a culture of interconnectivity and consumers now expect a flexible shopping experience that reflects their interests and device preferences...

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Marketers need to rethink their use of geo-location data

Being able to identify a consumer’s location to deliver relevant and contextualised ads in real time represents a game changer for advertisers, and research by mobileSQUARED has revealed that 70-80% of brands active in mobile are keen to utilise geo-location targeting...

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Diving into consumer intent using mobile data

Today's consumers are a noisy group when it comes to data. Every time they visit a website, browse an e-commerce storefront, click on an ad, or even like or follow a brand on their favourite social media network, they leave a trail of data...

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