Pay Attention to Spatial Data, It Is the Next Frontier

With an almost endless list of sources – including map and satellite data, catchment areas, service points, building and customer locations, land use data, urban data, and communication pathways – spatial data is a valuable global commodity which comes in many forms...

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The misconceptions of AI

As the recent buzz around advances in artificial intelligence technologies accelerates, society is having a tough time assessing whether artificial intelligence (AI) based systems are a good thing or not...

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AI and Robots Aren’t About to Take Over the World, Yet

The concept of Artificial Intelligence (AI) – especially in the form of humanoid robots – is by no means a new phenomenon, with intelligent machines appearing on our screens as early as 1984...

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Near platform introduces PlaceMatrix, enhances spatial precision

We are pleased to publicly announce the availability of PlaceMatrix - our proprietary repository of building footprints in the Near Platform - currently being used in Allspark, our audience curation product...

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Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions...

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