The Return of the Billboard: When Location Data Meets OOH
What people want depends on where they are. This simple truism makes sense, but it directly contradicts how brands have been marketing...
Three Ways to Harness Predictive Analytics in Real Estate
The real estate business is risky and prone to many unexpected challenges. Realtors have to plan property pricing, find potential buyers and sellers, work with brokers and optimize brokerage charges...
3 Ways to Improve Your Omni-Channel Retail Strategy with Location Data
Standing out amongst the noise has always been a challenge in marketing. Today, it's absolutely necessary for brand survival...