Setting Up a Solid Analytics Practice with Data

During the last few years, technology used to capture data has evolved at a rate that continues unabated, helping businesses make smarter decisions, connect with consumers and become industry leaders...

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Quantifying the Physical World with a Product-Based Approach

In the past, measuring human population, demographics and other physical variables across the globe meant a paper survey or census. Census collection has been fraught with errors, controversy, and at times, has been blatantly unfair to certain groups of ethnicities or cultures...

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How location data can help urban planners in their smart city initiatives

Smart cities may very well be the urban centers of tomorrow. Creating these cities, however, will take a great deal of careful planning by urban developers along with access to a large pool of data...

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How Location Intelligence Helps Businesses Improve Marketing Effectiveness In The Now

With today’s ever-evolving technological climate, mobile devices are a sort of extension of ourselves. Rarely do they ever actually leave our sides and rarely do we ever not need, or use them...

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How location intelligence helps pinpoint mobile’s place on the marketing budget

The marketing landscape is constantly changing and evolving, with multiple mediums allowing multiple touch points. Measuring effect and attribution of marketing campaigns, executed across various media channels can be difficult and, at times, unachievable...

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The Next Wave in Mobile Advertising

Ten years ago, my father (who is a surgeon by profession) had seven critical things in his daily life: newspaper, landline phone, pager, medical journals, camera (for taking images during surgery), his old slide projector and darjeeling tea. Today, there are two: his iPhone 5 and darjeeling tea...

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Media Convergence of Traditional and Mobile : Game Changer?

A few days back, I was at Changi Airport to catch a flight and something interesting caught my eye. There was this guy staring at a large billboard of a luxury brand and punching something on his smartphone. He’d look up, and then go back to his handheld. I couldn’t resist from finding out more..

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