Three Ways to Harness Predictive Analytics in Real Estate

The real estate business is risky and prone to many unexpected challenges. Realtors have to plan property pricing, find potential buyers and sellers, work with brokers and optimize brokerage charges...

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Retail Analytics: Why Right Data Matters

From understanding sale slumps to deciding on strategies that will likely push revenue through the roof, data helps to explain why certain actions and events take place in the world of retail...

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From Numbers to Narrative: Understanding Customer Journeys With Enriched Data

In a world teeming with large and diverse sets of data, the ongoing challenge for many organizations is to manage this data effectively...

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How to Turn Alternative Data into Alpha

We are surrounded by a seemingly endless stream of data. As technology advances, so does the range of sources from which we can gather information, and alternative data—picked from uncommon avenues—rises along with it...

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3 Ways to Enhance Your Shopper Experience with Data

Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing -- shoppers...

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Thinking about expanding your business? Avoid these mistakes

Today’s retail landscape is a stark contrast to how it looked just a decade ago. The dynamic between stores and shoppers has shifted dramatically...

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Dear CMOs: Let's talk about why data matters

As marketers, we are all masters of data appreciation. And CMOs are among the strongest advocates, with 60% planning to inject greater data-driven insight into their campaigns over the next few years...

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Data the key to Christmas cheer

While songs on the radio might contend it to be the most wonderful time of the year, Christmas can be a very stressful period for retailers...

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How Can Retailers Use Data Footprints to Keep Up with Consumers?

In 1966 Time Magazine predicted, “remote shopping, though entirely feasible, will flop.” Fifty years on, it’s clear how wrong fortune tellers can be...

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4 common data challenges – and how to overcome them

It’s high time we stopped talking about the need for better data execution. Most marketers know the current rate of data production is running at 2.5 quintillion bytes a day...

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How can Retailers Gain a Competitive Edge with Ambient Data

The mantra of the retail sector has always been location, location, location. But lately, with the explosive emergence of big data, data science, internet of things (IoT), machine learning, artificial intelligence, and wearable technologies a new punch line has emerged: data data data...

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Three Reasons Why A Unified Consumer View Should Be On Top Of Every Marketer’s Wish List

An ever-changing, digitally-connected consumer is an increasing challenge for marketing teams in several, persistent ways. Multiple consumer touchpoints influence purchase decisions and create challenges for brands to determine the pertinent factors that influence a purchase. ..

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How can women's football attract brand sponsors to keep the ball rolling

"The game of football is quite unsuitable for females and ought not to be encouraged,” said the FA, when it banned women from playing on FA-affiliated pitches in 1921. Another 76 years passed before women were allowed to play professionally again in England...

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Ambient Intelligence: The Need for Smarter Marketing in a World of Connectivity

Perpetual connectivity is becoming the norm; and the opportunity that this new ambient era presents marketers is mammoth. Each time a consumer interacts with a connected device – whether that’s a smartphone or a connected car – they project non-personally identifiable (PII) signals that contribute to their digital footprint...

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Is untapped data the biggest missed opportunity for telcos?

Much has changed since Motorola first made mobile handsets accessible to the masses in 1984. Smartphones now account for over half of global mobile subscriptions and 8.4 billion connected devices are expected to be in use worldwide by the end of this year...

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How did 2016 put location on the map for businesses

In 2016 the penny dropped, businesses finally realised what consumers have known for a while: location plays a bigger part in our lives than anyone gives it credit for. Lost? GPS. Need a lift? Uber. Peckish? Just Eat, Deliveroo, Hungry House...

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Why all we want for Christmas is consumer insight

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun...

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Why businesses need to wake up to the opportunity of location intelligence

Sometimes, everyday things become so familiar they almost disappear. The brain files them away as given entities and we sleepwalk past — seeing without noticing...

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How will the virtual reality opportunity develop for brands?

Advances in virtual reality have developed rapidly in recent years and technology that was once considered futuristic has finally hit the mainstream...

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A marketer’s line-up to festival success

The worst mud in 20 years did nothing to dampen spirits as Glastonbury goers donned their wellies and waterproof onesies, flagged down a passing wheelbarrow, and made sure the soggy event was still something to tweet about...

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Why QSRs in Australia should leverage Mobile Location Data for enhanced consumer understanding

In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people...

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Is Location Data the Attribution Solution?

There are some things in marketing land that are taken as a given — a TV slot during the Super Bowl, for example, is guaranteed to bag the top social media spot...

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Fast forward to 2026: the potential of location technology

Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience....

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How Australian supermarkets can acquire consumers using insights from location data

With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers is fierce...

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Beat Ad Blocking by Leveraging Mobile Data

Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, our General Manager for Europe argues for applying valuable insights into consumer behaviour ...

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How the QSR industry can leverage mobile data in APAC

The adoption of mobile as a marketing tool is increasing across verticals, particularly within the Quick Service Restaurant (QSR) industry. As “out of home” food and drink consumption grows, presence in areas with high population...

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How can brands use mobile data to turn browsers into buyers this Christmas?

Purchases via smartphones and tablets drove sales last Christmas. Consumers spent £5.18bn via mobile devices, with John Lewis experiencing an impressive 76% of Christmas Day traffic from mobile...

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So, what happened at the Museum of Contemporary Arts (MCA) during Vivid Sydney this year?

For lovers of big ideas, like the crowd at this year's Vivid Sydney festival, it's hard to beat a setting like the Museum of Contemporary Arts. In a festival that is dedicated to bringing together creative and business leaders to discover...

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How Retailers Can Leverage Mobile Data in Today’s Data-Driven World

As the retail landscape evolves, it’s only natural that brands are shifting their focus away from the traditional online platforms. Increasingly, retailers are casting their gaze at the endless opportunities provided by mobile retail...

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Harnessing the Power of Mobile Data for More Effective Cross-Channel Marketing

The retail landscape has changed beyond recognition. Intelligent devices are creating a culture of interconnectivity and consumers now expect a flexible shopping experience that reflects their interests and device preferences...

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Auto brands and data driven mobile marketing

Mobile data analytics combined with Internet of Things is giving brands deeper insights about their customers and the ability to target them based on their preferences, lifestyle and location...

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Marketers need to rethink their use of geo-location data

Being able to identify a consumer’s location to deliver relevant and contextualised ads in real time represents a game changer for advertisers, and research by mobileSQUARED has revealed that 70-80% of brands active in mobile are keen to utilise geo-location targeting...

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Diving into consumer intent using mobile data

Today's consumers are a noisy group when it comes to data. Every time they visit a website, browse an e-commerce storefront, click on an ad, or even like or follow a brand on their favourite social media network, they leave a trail of data...

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Experimenting With Drones For Data Collection

At AdNear we always think of innovative approaches in technology. Whether it is the way we designed our global location platform or the way we setup our ad-tech infrastructure. One interesting approach is on how we are prepping to collect wireless data across regions...

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