November 13, 2018
And… They "Just Did It" - Nike's Kaepernick Campaign Data Location intelligence Nike Colin Kaepernick Campaign Attribution Sales

Nike’s latest controversial campaign has scored a touchdown and a two-point conversion.

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August 06, 2018
Where do you go, my ‘local’? Data Location intelligence Tourism QSR New Zealand

Opportunities waiting to be unlocked in Domestic Tourism.

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May 02, 2018
Winning in Automotive: A quarter mile at a time Data Analytics BMW Tesla Mercedes Automotive Brand Preference California Zip Codes

Your key to driving growth in a fiercely competitive market

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April 03, 2018
How to Survive the Retail Apocalypse? Embrace Amazon! Data Analytics Amazon Kohl's United States

The experiment with Kohl's has shown a possible path for a symbiotic coexistence.

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February 12, 2018
6 Common Traits of America’s Elite — Insights from Super Bowl LII Data Analytics United States Shopping Starbucks

Super Bowl LII - 7500$/ticket, and they're still getting coffee from Starbucks/Dunkin' Donuts!

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February 01, 2018
Who was at this year’s Ashes? Really, who? Data Analytics Cricket Audience Insights Stadiums Scheduling Australia England Ashes Income Demographics

Understanding factors influencing stadium occupancy can help define actions to improve popularity of test cricket

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January 11, 2018
The Knockout that Wasn’t — Boxing Day Data Boxing Day Retail Strategy High Streets Brand Preferences London

While 42% of shoppers going to M&S preferred to shop at the New Bond Street store, 42% of shoppers visiting Zara preferred the Zara at Oxford street.

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