The Amazon customers not visiting Whole Foods need to be attracted there. If Amazon intends to drive adoption of products such as Echo, having an offline presence will allow customers to experience the product, thereby accelerating purchases.
In the US, the maximum number of startups have originated in the universities around Bay Area and Boston. A key ingredient to the origin and success of any startup is creativity. We studied culinary options as a surrogate to diversity to understand if this hypothesis is true.
Footfall distribution during the day could be used as an indicator to determine whether your customers prefer your store to competition. Later peaks may mean that customers come to your store post consideration of other options at competition, and a granular look at this data can lead to better answers.
With more and more Millennials around the globe waking up to their smartphones, cell phone activity data helps us determine when they are awake and gauge their daily activity. Analysis of temporal data highlights that a good percentage of Millennials sleep earlier than Baby Boomers and start waking up at-least an hour after.
Houston saw a 3X increase in weather app users during Harvey. With people having to brave the storm without power, flashlight usage saw a 2X increase. When evacuation announcements were made, Florida Keys and Miami saw a 2X increase in the number of users using weather apps compared to the start of the month. NOAA app saw heavy usage in both the storms.