EN JP

Allspark recognised as the IAB Digital Product for 2017

We are proud and honoured to announce that Allspark, Near’s SaaS audience product has won the Digital Product of the Year Award from IAB New Zealand...

Read more

Meet Aditi Kohli, our new General Manager for South East Asia and Hong Kong

Aditi Kohli is now the General Manager for South East Asia and Hong Kong for Near, and will be responsible for scaling Near’s business in the region with key partnerships and strategic deals...

Read more

How Ambient Intelligence Is Changing How Business Is Done

HQ Asia spoke with Shobhit Shukla, our Co-founder & Chief Revenue Officer on the work the future of data and the role of leadership in a cutting-edge tech company...

Read more

Connecting the Physical and Digital using Ambient Intelligence Platform: Shobhit Shukla

What is ambient intelligence. As Shobhit Shukla, our Co-Founder and CRO explains to Kim Davis, Executive Editor at DMN...

Read more

More male tourists seen in Singapore during CNY

During the recently celebrated Chinese New Year, location intelligence platform Near found out that male tourists were seen 1.5 times higher compared to female tourists...

Read more

Is Real-Time Attribution The Holy Grail We've Been Looking For?

For Anil Mathews, founder and CEO of Near, a location intelligence platform, guesswork is the enemy of effective marketing. Near aims to provide real-time data intelligence through a platform that enables companies to collate...

Read more

Bad Data Remains a Big Challenge for Location Platforms

The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases...

Read more

A day in the life of... a location intelligence expert

This week Econsultancy’s Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near...

Read more

How APAC organisations should leverage location-based marketing

As mobile devices have become an integral part of our lives, it presents an opportunity for marketers to tap on to location-based marketing. But are organisations in the Asia Pacific region (APAC) ready to do so, and how should they go about doing it? We find out from Smriti Kataria, Director of Research for Singapore-based company Near...

Read more

Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

Near, the leading location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace...

Read more

The use of location technology for business and beyond

In his Q&A, Shobhit Shukla, Co-Founder & Chief Revenue Officer at Near talks about the use of location technology for business & beyond...

Read more

Q&A with Anil Mathews: Location Intelligence & BFSI Sectors

Anil Mathews: Essentially, location intelligence is the missing ingredient of context. It blends geographical perspective, the ‘where’, with the other key contextual data points — the ‘what, who, when, and why’ — to create a single, complete picture of individual or enterprise activity...

Read more

Madhusudan Therani, Chief Technology Officer at Near recognised as one of the five IAB Data Rockstars in New York

We are excited to share that Madhusudan Therani, our Chief Technology Officer has been recognised as one of the five data industry leaders globally at the IAB Data Rockstar Awards in New York today...

Read more

Tech Talk with Madhusudan Therani: Favourite Technology & Software

To be honest, none of my gadgets beat a traditional pen and writing pad. I carry one in my backpack everywhere and it’s saved many a day...

Read more

Frost & Sullivan recognises Near as the Location-based Intelligence Entrepreneurial Company of 2016

Near bagged the Frost and Sullivan award for its excellence in location-based intelligence & best-in-class products yesterday...

Read more

What the Near Co-Founder reads on the way to work

The marketing intelligence entrepreneur depends on his social network for tech news

I travel for work two or three weeks every month. It’s a lot of travel, and I’m not at home in Singapore as often as I would like to be...

Read more

Q&A with Ken Parnham: Retailers & Location Data

Ken Parnham, general manager Europe at Near, asks if retailers are making the most of location intelligence in the bid for increased consumer personalisation...

Read more

MCN Launches MCN Location through exclusive partnership with Near

Multi Channel Network (MCN) today launched MCN Location, a leading mobile location intelligence platform enabled by the exclusive Australian representation agreement with Near...

Read more

Location is Becoming Part of a Necessary Media Channel Buy

Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns from consumers regarding privacy...

Read more

The scale of location opportunity for businesses

With the average consumer expected to own more than three connected devices in the next two years, location-centric marketing campaigns are set to be big business...

Read more

How can retailers use location intelligence?

A consumers rely on location data to determine where they are, where they are going and find the most convenient local services...

Read more

The hot topics dominating Cannes Lions 2016

The yearly arrival of Cannes Lions is hard to miss. La Croisette transforms into a Silicon Valley outpost with super-sized ad tech yachts lining the French Riviera...

Read more

Beyond Mobile Ad Spend: Near Uses Location Data To Help Brands Plan Offline Marketing

The Singapore-based company's Allspark platform gives marketers a glimpse into where customers are spending their time — which allows for improved targeting both on and offline...

Read more

Near breaks ground with Allspark, its new Mobile-first Audience Cloud

Near, the largest location intelligence platform, today announced the global launch of its Mobile-first Audience Cloud, Allspark. Powered by the Near platform, Allspark leverages diverse public and proprietary data sets which enable brands and enterprises...

Read more

The key to transforming attribution is in your hands (literally)

There are some techniques in the marketing world where success is considered a given. For example, a TV ad slot during the Super Bowl is highly sought after and guarantees high visibility across a multitude of media platforms...

Read more

Near Research identifies True Fitness as the most preferred fitness centre in Singapore

After a weekend of eating and drinking, people in Singapore find Monday and Tuesday to be the most popular day to exercise, according to the report...

Read more

O consumer, where art thou? Near founder Anil Mathews on location intelligence and Facebook's Free Basics

In the future, location data from mobile phones might dictate where a store is built, says Mathews

It was once said that you can tell a lot about a man by his shoes. With today’s levels of smartphone penetration, you can probably tell more by his location data.

Read more

Holiday Insights: Near reveals shift in consumer footprints over the festive season

Near, a Singapore-headquartered location intelligence platform, has today released a report on the change in behaviour and location footprints of Singaporeans from Christmas time to Chinese New Year.

Read more

Marketers Not Keeping Up In Mobile Race

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across the industry to understand how mobile adoption is progressing.

Read more

How mobile data can play a role in your business strategy

The ubiquity of smartphones today means that mobile data has a role to play when it comes to creating new business strategies, according to location intelligence firm Near in a new report.

Read more

Location Insights from Black Friday

Female shoppers were almost 1.2 times more engaged on mobile during Black Friday, most likely due to the increase in price comparison and mobile research taking place during the shopping process, even while out and about at major shopping centres.

Read more

Shopper Insights for the upcoming Black Friday

Social Apps Lead the Way on Black Friday

Social apps are expected to see high levels of use among shoppers on this year’s Black Friday, with 16 per cent of shoppers’ time spent in apps dedicated to social media, sharing their finds and checking in with friends.

Read more

Audience Insights for the Rugby World Cup, 2015

Location intelligence platform Near has used mobile behaviour of audiences at Rugby World Cup matches to pin point advertisers key audience.

Read more
Location intelligence platform Near

Start-up of the week: Location intelligence platform Near

Technology start-ups are growing and Retail Week is highlighting some of the best for retailers. This week Near is in the spotlight.

Read more

Younger students seen in universities across Melbourne & Sydney, compared to Adelaide, Perth & Brisbane

Location intelligence platform Near unveiled its research on students in Australia, analyzing footfall trends in selected universities across Sydney, Melbourne, Brisbane, Adelaide and Perth in Australia.

Read more

15 Audience Insights from the Rugby World Cup, 2015

Among the UK stadiums hosting the Rugby World Cup, a third of logged mobile users were registered at the Millennium Stadium, according to location intelligence platform Near.

Read more

QSRs or Coffee Chains: Near’s latest research reveals consumer trends seen across South East Asia

Jakarta, Singapore and Hong Kong had higher preference for Coffee Chains while Manila, Bangkok and Kuala Lumpur favoured QSRs, according to the latest research released today on ‘Coffee Chains and Quick Service Restaurants’ by Near, a Singapore-headquartered location intelligence company.

Read more

APAC Marketers Turn to Mobile Data to Understand Audience

With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience.

Read more
Near Scoops best in Spark Awards

Near scoops the Best Media Solution award for Audi at the Sparks Awards, 2015

We are happy to take home the award in the Best Media Solution category for Audi. The Art of Progress (Audi A8 campaign) was declared the winner at the Spark Awards for Media Excellence 2015 held yesterday at The Singapore Marriott Tang Plaza Hotel.

Read more
AdNear Drops to Near

AdNear rebrands to Near

AdNear, the Singapore-headquartered location intelligence platform, today announced that they are rebranding to ‘Near’. Dropping the word ‘Ad’ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.

Read more
Singapore Sales

Near’s Shopper Insights reveals Singapore’s hot spots during The Great Singapore Sale

Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study.

Read more

Near continues global growth path with expansion into Europe

Ken Parnham, appointed General Manager of Europe, based in London office

Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.

Read more

Near and Roy Morgan Research partner to bring Helix Personas to real time, location based mobile marketing

Sydney, Australia: Near and Roy Morgan today announced an exclusive partnership that enables Helix Personas to be targeted on over 11 million devices across Australia and New Zealand.

Read more
Another Post with Imag

Near conducts Tokyo’s first Location Intelligence seminar in collaboration with Sendenkaigi

We recently successfully organized the first Location Intelligence seminar in Tokyo highlighting how marketers in Japan can use location data to understand their consumers better and target them intelligently.

Read more

Gartner names Near as a 2015 Cool Vendor in Consumer Dynamics

Near, the leading location intelligence company that leverages location and context to power data driven marketing for advertisers has been named as a Cool Vendor in Consumer Dynamics for 2015 by Gartner.

Read more

Near hires Cameron Curtis as General Manager for its Australia & New Zealand business

Near, the leading location intelligence platform today announced the joining of Cameron Curtis as the General Manager for its Australia and New Zealand business.

Read more

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

Valentine’s weekend overrides the Christmas, New Year and Chinese New Year weekends in the region

There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore

Read more

Affluent travel the most to attend sports events in Australia, with a preference for Australian Open: Near Intelligence

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company Near.

Read more

Near scoops Gold at the Mob-Ex Awards, 2015 for Audi: “The Art of Progress”

We are thrilled to share that we won the Gold in the Best Campaign for Tablets category at the Mob-Ex awards held yesterday in Singapore. Near & Mediacom won this award for the innovative and interactive Audi A8 campaign.

Read more

Japan gets its first Geo Audience delivery platform with Near

Near gains traction in Japan with its unique data & mobile targeting offerings, partners with MicroAd

Read more

Mobile activity surges in Hong Kong between 5 pm to 7 pm: AdNear’s Location Intelligence study

Evenings are seen to be the preferred engagement period across key shopping and business areas in Hong Kong. Additionally, shopping areas like Mongkok, Tsim Sha Tsui and Causeway Bay see 70% higher mobile usage as compared to business areas like Admirality and Central according to the recent study conducted by Near, a leading Location Intelligence Company.

Read more

Near JAPAC traveller study shows Hong Kong and Australian affluent most engaged on mobile

JAPAC’s affluent are highly engaged on their mobile phones at the Sydney, Melbourne, Hong Kong, Macau and Jakarta airports according to the JAPAC Traveller Report 2014 released today by location intelligence company Near.

Read more

Near participates in “Making Mobile Work” at the CMO Mobile Summit 2014 in Philippines

The CMO Mobile Summit 2014 co-organized by the Philippine Association of National Advertisers (PANA) was conducted recently in Philippines with the theme “Making Mobile Work”.

Read more

Near raises US$19 million in Series B funding to accelerate global expansion

Leading location intelligence company secures Telstra Ventures and Global Brain to join existing investors Sequoia Capital and Canaan Partners in the investment

Read more

Near Selected by AlwaysOn as one of the OnMedia 50 Companies to Watch

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.
Near has been chosen by AlwaysOn as one of the OnMedia 50 Companies to Watch in 2014...

Read more

Mindshare and Near Partner to Offer Targeted Mobile Advertising

Near and Mindshare partner to take audience & location based mobile advertising services to brands across Asia Pacific...

Read more

7 out of 11 auto brands in top 100, of Fortune 500 trust us to reach their target customers

The Fortune Global 500 list is back again, and the US still leads the tally with 128 companies in the list: Fortune 500, 2014...

Read more

Thursday Evenings Top Choice for Australian Shoppers: Near

Australian shoppers prefer visiting grocery stores and general retail outlets on Thursday evenings, according to big data company Near’s latest research on Australian shopper behaviour...

Read more

Near plots global expansion

SINGAPORE Near, a locationbased mobile advertising startup with a presence in Singapore and India is eyeing expansion into Thailand, Vietnam, Japan and the US....

Read more

Near Wins Top Mobile Startup Award at TiE50, Silicon Valley

Big data company Near, the largest Location Based Audience player in Asia Pacific, is excited to be named one of the Top 10 startups in the mobile category at the prestigious 2014 TiE50 Awards Program in San Francisco...

Read more

Near Engage - The New Insights Page

Near Insights would enable you to view the spread of audiences across the geography, the split of audiences who are engaging with campaigns from various verticals...

Read more

Latest Air Traveller Trends: Travellers in Mumbai are 14% higher engaged on Mobile compared to their counterparts in India

Big data company Near’s latest behavioural insights shows interesting user trends across six key airports in India; Mumbai, Delhi, Chennai, Bangalore...

Read more

100+ million profiled users in 2 years. 2.1 billion location footprints in 4000 cities. The Near story

You are heading into a supermarket to buy monthly groceries. After you park the car, you check your phone and see that your chat app shows a message from a friend. You open it to reply, and find that next to the chat, there’s an ad displaying discount deals at another supermarket nearby...

Read more

Firms seek to give mobile digital ads more traction

In 2010, Anil Mathews, chief executive and founder of AdNear Pte Ltd, and his team travelled across the country to map various parts in a bid to create location-based advertising platform for mobile phone users.

AdNear did not use the global positioning system, or GPS, for online tracking, which most other advertising companies typically do. Instead, his company built its own platform to identify locations based on a combination of location data from mobile towers and Wi-Fi networks and relay location-centric advertisements to consumers.

Read more

Mobile Tracking by Near Reveals Intriguing Shopper Habits Over Chinese New Year

Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to mobile big data company Near’s research.

The time people spent shopping in Chinatown increased 26 per cent compared to regular weekends, whilst the time spent in Marina Bay Sands and on Orchard Rd reduced by 20 per cent.

Read more

Near finalists in Mob-Ex Awards 2014

We are the finalists in Mob-Ex Awards 2014, the dedicated annual awards for mobile marketing industry, with 5 nominations across 4 categories- Best Integration of Mobile, Best Location based Marketing, Best Mobile Advertising Solution & Best use of Social Platform.

We are super excited for the results which shall be declared on January 16th in Singapore since we entered the Singapore market only in June 2013, and are already being recognised...

Read more

How Near Does Location - Based Advertising Differently

July 30, 2013: Founded in 2008 by serial entrepreneur Anil Mathews, Near is a location-based advertising network that’s approaching the game differently. While most location-based ad networks use GPS or operator data, Anil wanted to make Near different. His approach is to rely on mobile towers and Wi-Fi signals.

Read more

Near moves into SEA, targets it as key growth region in APAC

Near, a location-aware mobile advertising platform, is shifting its global HQ to Singapore and entering Malaysia and Indonesia.

Near, a location-aware mobile advertising platform, has just announced today that it will be entering its services in Southeast Asia soon, starting with Singapore, Malaysia and Indonesia....

Read more

Location-based mobile advertising platform Near raises $6.3M from Sequoia & Canaan Partners

Near, a location-based mobile advertising platform that supports both feature phones and smartphones, has raised Rs 35 crore ($6.3 million) in Series A funding from Sequoia Capital and Canaan Partners. The money raised will be primarily used to support the company’s expansion plans across the Asia-Pacific region and also to expand the team.

Read more