We recently successfully organized the first Location Intelligence seminar in Tokyo highlighting how marketers in Japan can use location data to understand their consumers better and target them intelligently. The seminar was conducted in collaboration with Sendenkaigi, Japan's leading publication.
While Mr. Anil Mathews, Founder & CEO, Near spoke about the unique location intelligence technology of the company and how it can be used by Marketers, Mr. Ryoichi Yoshida, Director, Market Communication for All Nippon Airways (ANA) spoke on ANA's advances in digital strategy during the keynote session.
The panel on "Understanding and reaching out to Japanese consumers at the most appropriate time using Mobile Data" saw participation from Mr. Yuichi Murao, Chocolate Planning Officer from the Lotte Marketing Division; Mr. Masakazu Hashimoto, Chief ISP planning officer. Sales department, Network Service Division from Nifty, Mr. Keisuke Kadotani, Business Manager, MicroAd and Mr. Hisashi Inotani, Regional Director for Japan, Near. The key conversations happened around the challenges around engaging with Japanese consumers considering the large choice available to the consumers, how understanding audiences using mobile data can be a solution for brands and how to target these audiences in specific locations and time to increase traffic to the stores.
Mr. Hisashi Inotani, also showcased a video on the foot traffic pattern during the Cherry Blossom season in popular locations in Tokyo, it can be viewed here.