We are coming up with the revamped Near Engage shortly, which shall offer not just campaign results, but will help you discover your customers through data.
Below is a Sneak Peak into the Insights Page of Engage, through which brands can know which audience is most responsive in a geography and the kind of campaigns they are responding to.
Near Insights would enable you to view the spread of audiences across the geography, the split of audiences who are engaging with campaigns from various verticals, the consumer engagement in various ad-targeting techniques etc.
The spread of audiences across geographies can help brands make product launch and promotion decisions which are more data driven.
The difference in consumer engagement without any targeting, and with specific targeting schemes can help marketers pick and choose the scheme they want to run, and try different targeting methods to check which one works best for their product.