We are the finalists in Mob-Ex Awards 2014, the dedicated annual awards for mobile marketing industry, with 5 nominations across 4 categories- Best Integration of Mobile, Best Location based Marketing, Best Mobile Advertising Solution & Best use of Social Platform.
We are super excited for the results which shall be declared on January 16th in Singapore since we entered the Singapore market only in June 2013, and are already being recognised for our work!
According to Mob-Ex, nineteen high profile judges were selected across the digital marketing, media, and technology fields to judge the 2014 Mob-Ex Awards.
Amongst the brands who gave us the opportunity to prove our mobile audience targeting expertise, we got nominated for-
Audi’s Land of Quattro
The objective of the campaign was to reinforce the benefits of its Quattro technology, Audi’s signature all-wheel drive technology which has long been associated with making drivers feel safe and confident when driving in adverse conditions and to establish Singapore as the land of Quattro with its challenging road conditions. Adverse road conditions were identified as “quattro” zones, and the in-app ad was shown to Audi’s target segment- the affluent & the technologically savvy consumers as soon as they entered the zone. The ad linked the consumer to Audi’s Facebook page and get more details. The 5 week campaign resulted in a good number of facebook page visits.
The Audi campaign is nominated for “Best Mobile Advertising Solution”, “Best Location based Marketing” & “Best use of social platform”
P&G’s Premium Skin care brand SK-II
The objective of the campaign was to target females within Changi Airport on their mobile devices and drive awareness for the new product exclusively available at the SK-II store within the airport. This was in addition to the existent traditional media push, but was more engaging as the in-app ad was shown to the right consumer at the right time. The 3 month campaign had an extremely good CTR, helping SK-II achieve its desired result
The SK-II campaign is nominated for “Best Integration of Mobile” & “Best Location based Marketing”
We would like to thank Mediacom for providing us the opportunity to help brands reach out to the mobile audience in the most relevant way.