Big data company Near's latest behavioural insights shows interesting user trends across six key airports in India; Mumbai, Delhi, Chennai, Bangalore, Kolkata and Hyderabad airports.
Data compiled from 650,000 India-based mobile users over three months showed that mobile users in Mumbai are more active on their devices compared to their counterparts. Compared to the average time spent on mobile of 1.61 hours per user across requests, Mumbai travellers were 14 per cent more engaged, followed by Kolkata travellers at eight per cent. Bangalore travellers came up least engaged at 18 per cent less than the average.
The complete report can be downloaded at: here
Near currently profiles users in Southeast Asia, Australia and India, and the company has the largest location-based audience in Asia-Pacific. Many global brands such as Google, Audi, P&G, McDonalds, and many more are already employing Near's technology to target specific audience segments relevant to their business.