Near participates in “Making Mobile Work” at the CMO Mobile Summit 2014 in Philippines

The CMO Mobile Summit 2014 co-organized by the Philippine Association of National Advertisers (PANA) was conducted recently in Philippines with the theme “Making Mobile Work”. Since Philippines is known to be a mobile-first country and has most mobile engaged consumers, this summit was conducted to equip the marketers with the right tools so they can start to tie in mobile into their marketing strategy.

Amrita De La Pena, Regional Director, SEA & HK participating in the "Mobile Advertising that works" discussion

Near's Regional Director for SEA and HK, Amrita De La Pena who was present at the event talked about bring context to mobile advertising strategies in the “Mobile Advertising that works” discussion. She also gave some insights on unique ways of ad targeting, how context mattered, and importance of innovations in the mobile ad creatives to drive superior consumer engagement.

More on the CMO Mobile Summit 2014, here