The Fortune Global 500 list is back again, and the US still leads the tally with 128 companies in the list: Fortune 500, 2014
The top 100 companies in the list are primarily from Oil & Gas, Financial Services, Auto and Telecommunications industries.
7 out of the 11 Auto Brands listed in top 100: Volkswagen (8), Toyota (9), General Motors (21), Ford (26), Honda (45), Nissan (61) & BMW (68) have already used our audience & locations targeted mobile advertising solutions to reach out to their target customers. Mobile is quickly becoming the first screen for majority of the consumers, and brands fight for the consumer attention span as multiple offerings on mobile come up. Creativity thrives on this challenge, as being innovative is the only option.
Audi wanted to highlight the interiors in its newly launched car in Singapore, hence used a Gyroscope feature in the mobile ad.
Volkswagen wanted to drive traffic to its Family Day event, hence the mobile ad was in the form of a drawing ad, which was to be colored and brought to the event for a surprise gift.
Other brands in the Top 100 who use data driven mobile marketing powered by Near are Samsung, JP Morgan, Nestle, Hitachi, HSBC & P&G.
Also mentioned in: Tech In Asia