Shopper Insights for the upcoming Black Friday
Social Apps Lead the Way on Black Friday
Social apps are expected to see high levels of use among shoppers on this year’s Black Friday, with 16 per cent of shoppers’ time spent in apps dedicated to social media, sharing their finds and checking in with friends.
The figure comes from a new infographic from location intelligence firm Near, which also explores demographic breakdowns across five of the UK’s largest shopping centres, drawn from mobile data.
You can find this information and more in the infographic below
As published in Mobile Marketing Magazine.