How APAC organisations should leverage location-based marketing

As mobile devices have become an integral part of our lives, it presents an opportunity for marketers to tap on to location-based marketing. But are organisations in the Asia Pacific region (APAC) ready to do so, and how should they go about doing it? We find out from Smriti Kataria, Director of Research for Singapore-based company Near...

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Mobile Tracking by Near Reveals Intriguing Shopper Habits Over Chinese New Year

Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to mobile big data company Near’s research.

The time people spent shopping in Chinatown increased 26 per cent compared to regular weekends, whilst the time spent in Marina Bay Sands and on Orchard Rd reduced by 20 per cent.

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