Mapping the Consumer Journey Through Ambient Data: Q&A with Ken Parnham, Near

Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow...

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Location is Becoming Part of a Necessary Media Channel Buy

Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns from consumers regarding privacy...

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Marketers Not Keeping Up In Mobile Race

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across the industry to understand how mobile adoption is progressing.

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AdNear Drops to Near

APAC Marketers Turn to Mobile Data to Understand Audience

With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience.

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