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Location Insights from Black Friday

Female shoppers were almost 1.2 times more engaged on mobile during Black Friday, most likely due to the increase in price comparison and mobile research taking place during the shopping process, even while out and about at major shopping centres.

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Shopper Insights for the upcoming Black Friday

Social Apps Lead the Way on Black Friday

Social apps are expected to see high levels of use among shoppers on this year’s Black Friday, with 16 per cent of shoppers’ time spent in apps dedicated to social media, sharing their finds and checking in with friends.

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