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AdNear Drops to Near

AdNear rebrands to Near

AdNear, the Singapore-headquartered location intelligence platform, today announced that they are rebranding to ‘Near’. Dropping the word ‘Ad’ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.

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7 out of 11 auto brands in top 100, of Fortune 500 trust us to reach their target customers

The Fortune Global 500 list is back again, and the US still leads the tally with 128 companies in the list: Fortune 500, 2014...

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Mobile Tracking by Near Reveals Intriguing Shopper Habits Over Chinese New Year

Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to mobile big data company Near’s research.

The time people spent shopping in Chinatown increased 26 per cent compared to regular weekends, whilst the time spent in Marina Bay Sands and on Orchard Rd reduced by 20 per cent.

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How Near Does Location - Based Advertising Differently

July 30, 2013: Founded in 2008 by serial entrepreneur Anil Mathews, Near is a location-based advertising network that’s approaching the game differently. While most location-based ad networks use GPS or operator data, Anil wanted to make Near different. His approach is to rely on mobile towers and Wi-Fi signals.

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