Mobile Tracking by Near Reveals Intriguing Shopper Habits Over Chinese New Year

Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to mobile big data company Near’s research.

The time people spent shopping in Chinatown increased 26 per cent compared to regular weekends, whilst the time spent in Marina Bay Sands and on Orchard Rd reduced by 20 per cent.

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