Telecommunication

Internet Usage Statistics for Mobile Carriers

  • Locations coveredUnited Kingdom, Singapore, Philippines, Japan and Australia
  • Unique users analyzed~16.7 million
  • Study periodOctober 2016 - December 2016

Summary

Telecommunications is a diverse and transformation sector that has become the backbone of innovation and growth for nearly all industries. The main reason for its importance is the exponential adoption of smartphones across the globe. In the less than 30 years since their inception, the number of mobile devices in the world currently exceeds the total population (a staggering 7.19 billion) Currently, there are over 2.1 billion smartphone users in the world, which is more than a quarter of the world population.

Internet over Wi-Fi and Cellular networks has connected consumers on a global scale. Communications through these mediums are growing at a rapid pace mainly due to the factors like high speed, affordability, higher spectral efficiency, scalability, and easy connectivity.

This study will give an in-depth insight about the Internet Usage Statistics for Mobile Carriers. It will widely help in determining the level of service mobile carriers should provide to retain its consumers from moving to other carriers. With the help of these insights mobile carriers can also easily know more about its competitors and thus make an informed decision about their business and marketing strategies.

Some of the questions that the study will answer:

  • Mobile Internet usage patterns over Wi-Fi and Cellular networks
  • About the top 3 mobile carriers across geographies
  • Digital consumer trends
  • Demographic insights based on mobile carriers and Internet usage patterns
  • Split of audience segments that prefer to use Internet over Wi-Fi and Cellular networks
  • Statistics for mobile Internet users
  • Population of all the defined geographies
  • Smartphone penetration rates
  • Overall mobile penetration rates
  • Average time spent daily on the Internet by mobile users
  • Average daily time spent by users on their mobile phones
  • About Wi-Fi hotspots
  • Percentage split of users accessing the Internet by using mobile devices
  • Market Share of mobile carriers according to the number of subscribers

Mobile Carriers included:

  • United Kingdom: O2, Vodafone and EE
  • Singapore: Singtel, M1 and Starhub
  • Philippines: Globe, Smart and Sun
  • Japan: NTT Docomo, SoftBank and KDDI
  • Australia: Telstra, Optus and Vodafone