Trusted by 200+ of the world's most successful organizations

25+ insights to guide your organization to growth

The Vista platform offers pre-processed insights for any location, available for export in a variety of user-friendly formats

We're not just here to measure the world, we're here to help you change it. Working with Vista is more than just insights, we provide guidance and work with you to find answers. We're with you every step of the way.

Solutions you can work with

A powerful insight-as-a-service platform, Vista provides mobile location data, analytics, and media measurement for businesses of all sizes to better understand and capitalize on the behaviors of their consumers and the performance of their competitors.


Multi-faceted tools designed to fit the specific needs of unique organizations


Aggregated and anonymous data ready to integrate seamlessly into existing workflows


Insightful analyses tailored to all levels of analyst capabilities

Custom Analysis

Custom reports and analysis created by our in-house team of data scientists and GIS analysts

Insights available through Vista


Where visitors were seen 30 minutes before or after a visit to a location

Mobile Trade Area

Geographic area from which a location generates the majority of its visits

Visitor Demographics

Visitor demographics based on US Census Data

Visitation heatmap

Visitor patterns within a location

Day of Week Visitation

Visitation by day of week

Time of Day Visitation

Visitation by time of day

Location Affinity

Visitor behavior data on retail preferences

Visitation Over Time

Day-by-day index of foot traffic to a location

Common Evening Location

Visitors' most frequented location on weeknights and weekends

Common Daytime Location

Visitors' most frequented location on weekdays

Powered by quality data at scale

Powerful mobile data with both accuracy and scale, thanks to an aggregation approach that combines the best mobile location data from across the market, making it easier than ever to move from data to analysis and answers

UM collects high-quality data from a variety of sources across the market

UM cleans and aggregates the data into a single, high-quality dataset

High-quality contextualized data is available through the Vista platform

Vista works with a variety of platforms